The Future of Direct Selling
With the advancements in technology and the need for global business models in India, direct selling has been in demand for a few decades. It is a form of retailing where salespersons bring products directly to consumers without much middlemen interference, thereby making the products much more affordable and accessible. DSA agents represent their company and earn commission fees in exchange for their services. Direct selling is a dynamic route of growth, with agents cold-calling and networking extensively to promote their company’s products through robust marketing channels.
The future of direct selling looks bright, and will only continue to expand more as the middle class becomes conscious of their spending habits and looks for financial assistance. The direct selling industry is expected to expand at a CAGR of 6.1% from 2022 to 2028, as per a report from Grand View Research.
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